Alfaparf Milano Benvoleo Thermal Protector - Clean, Vegan, Sustainable Hair Care

ALFAPARF MILANO, the leading Italian brand in the professional hair treatment sector, is inspired by its own values - Italian dynamism, innovation, and openness to diversity. With this inspiration, ALFAPARF MILANO shares its skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, so that people feel good as well as beautiful.

For more than 30 years, Semi di Lino has been offering professional hair treatment products, starting from a beauty secret kept by nature - the original Linseed formula for very bright hair. Today, their constantly evolving formulas respond to the new needs of hair, providing always bright color, protection from pollution, and climatic factors. With Semi di Lino, you can create your idea of beauty, and it's all in your hands.

Alfaparf Milano Professional's keratin treatments have been a reference for hairstylists all over the world for over 10 years. Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments, with innovative and high-performance formulas that, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft, and silky hair, prolonging the results of the salon treatment.

Benvoleo, the new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional, brings a transparent, responsible, and participative idea of beauty to the industry. Made in Italy, their products provide astounding results while taking care of the hair, the people, and the planet. Together, they can make a difference for a better future.

Style Stories is a complete line of styling products that, thanks to the valuable advice of their hair stylists, become the exact tools for addressing every occasion. At the base of all the Style Stories formulas is a Moringa Oleifera, which neutralizes unpleasant orders, gives hair a longer-lasting clean sensation, and contains photo-protective properties that counteract the damage of free radicals.

Recovery Hair Thermal Protector, a precious ally from the Benvoleo range, ensures continuous repair of the fiber and protects against damage caused by hot styling tools. The professional heat guard is made for all hair types and not only repairs the most damaged areas but also creates a heat shield that protects and strengthens the hair. The active ingredients include hyperfermented oak bark and hyperfermented vine sap, with their antioxidant, color-protective, restorative, and invigorating properties that repair severely damaged hair and delay breakage.

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