Alfaparf Milano Semi di Lino Smooth Gift Set for Frizzy Hair

ALFAPARF MILANO, the leading Italian brand in the professional hair treatment sector, is inspired by its own values - Italian dynamism, innovation, and openness to diversity. The brand shares its skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, so that people feel good as well as beautiful.

For more than 30 years, Semi di Lino has been offering professional hair treatment products. Starting from a beauty secret kept by nature, the brand created the original Linseed formula for very bright hair. Today, the constantly evolving formulas respond to the new needs of hair, providing always bright color, protection from pollution, and defense against climatic factors.

With Semi di Lino, you create your idea of beauty, as it's all in your hands. For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world. Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments, featuring innovative and high-performance formulas that provide smooth, defined, soft, and silky hair, prolonging the results of the salon treatment.

Benvoleo, the new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional, brings a transparent, responsible, and participative idea of beauty to the industry. Made in Italy, the products provide astounding results while taking care of the hair, the people, and the planet.

Style Stories is a complete line of styling products that, thanks to the valuable advice of our hair stylists, become the exact tools for addressing every occasion. At the base of all the Style Stories formulas is Moringa Oleifera, a special ingredient that neutralizes unpleasant orders, gives hair a longer-lasting clean sensation, and contains photo-protective properties that counteract the damage of free radicals.

Innovation, research, market proximity, love of beauty, dedication, excellence, and the conviction that as Italians we can go further - these are the guiding principles that have led Alfaparf Milano to be the top Italian brand in the beauty industry worldwide. The brand creates formulas, sources raw materials, and develops products in its laboratory, accumulating techniques and learning from experiences over decades. Everything Alfaparf Milano creates is dedicated to hairdressers, the passionate and smart people who deserve the very best. The brand loves to share its work, knowledge, and inspiration with people who share the same dream and the same journey that it started many years ago. Each product is a beautiful story constructed by excellence, enthusiasm, commitment, and good vibrations.

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