At-Home Keratin Hair Treatment for Straight, Smooth Hair - Formaldehyde & Sulfate Free

ALFAPARF MILANO, the Leading Italian Brand in Professional Hair Treatment

ALFAPARF MILANO is the leading Italian brand in the professional hair treatment sector, inspired by its own values - Italian dynamism, innovation, and openness to diversity. The brand shares its skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, so that people feel good as well as beautiful.

Semi di Lino: Offering Professional Hair Treatment for Over 30 Years

For more than 30 years, Semi di Lino has been offering professional hair treatment products. Starting from a beauty secret kept by nature, the brand created the original Linseed formula for very bright hair. Today, their constantly evolving formulas respond to the new needs of hair, providing always bright color, protection from pollution, and protection from climatic factors. With Semi di Lino, you can create your idea of beauty - it's all in your hands.

Keratin Therapy Lisse Design: The New Prestigious Range of Maintenance Products

For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world. Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments, with innovative and high-performance formulas that, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft, and silky hair, prolonging the results of the salon treatment.

Benvoleo: The New Professional Range of Clean, Vegan, and Sustainable Hair Care Products

The new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional, Benvoleo brings a transparent, responsible, and participative idea of beauty to the industry. Made in Italy, their products provide astounding results while taking care of the hair, the people, and the planet. Together, they can make a difference for a better future.

Style Stories: The Complete Line of Styling Products

Style Stories is a complete line of styling products that, thanks to the valuable advice of their hair stylists, become the exact tools for addressing every occasion. At the base of all the Style Stories formulas is Moringa Oleifera, a special ingredient that neutralizes unpleasant orders, gives hair a longer-lasting clean sensation, and contains photo-protective properties that counteract the damage of free radicals.

Keratin Therapy Hair Straightening and Smoothing System: Salon Quality Results at Home

The Alfaparf Milano Express Brazilian keratin treatment gives you salon quality results at home, saving time and money. The easy-to-use, at-home keratin treatment includes step-by-step instructions, transforming unruly hair into hair that is smooth, velvety, shiny, and easily combed for up to 4 months. The treatment uses the precious Amazonian Babassu Oil and the Keratin Protection Complex to protect, repair, and improve the strength and softness of the hair.

About Alfaparf Milano: Innovation, Research, and Excellence

Alfaparf Milano is the top Italian brand in the beauty industry worldwide, driven by innovation, research, market proximity, love of beauty, dedication, excellence, and the conviction that as Italians, they can go further. They create formulas, source raw materials, and develop products in their laboratory, without skipping any steps or taking shortcuts. For decades, they have accumulated techniques and learned from experiences, dedicating everything they create to the hairdressers - the passionate and smart people who deserve the very best from them. Their products are the final result of research, knowledge, experience, and feedback, each one a beautiful story constructed by excellence, enthusiasm, commitment, and good vibrations.

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