Alfaparf Milano Semi di Lino Sunshine Sulfate Free Shampoo

ALFAPARF MILANO is the leading Italian brand in the professional hair treatment sector, inspired by its own values of Italian dynamism, innovation, and openness to diversity. ALFAPARF MILANO shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone, so that people feel good as well as beautiful.

For more than 30 years, Semi di Lino has been offering professional hair treatment products, starting from a beauty secret kept by nature. The original Linseed formula was created for very bright hair, and today, the constantly evolving formulas respond to the new needs of hair, such as always bright color, protection from pollution, and climatic factors. With Semi di Lino, you create your idea of beauty – it's all in your hands.

Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world for over 10 years. Keratin Therapy Lisse Design is the new prestigious range of maintenance products for keratin treatments, featuring innovative and high-performance formulas that provide smooth, defined, soft, and silky hair, prolonging the results of the salon treatment, thanks to Kera-Protection Complex & Babassu Oil.

Benvoleo is the new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional, bringing a transparent, responsible, and participative idea of beauty to the industry. Made in Italy, our products provide astounding results while taking care of the hair, the people, and the planet. Together, we can make a difference for a better future.

Style Stories is a complete line of styling products that, thanks to the valuable advice of our hair stylists, become the exact tools for addressing every occasion. At the base of all the Style Stories formulas is Moringa Oleifera, a special ingredient that neutralizes unpleasant orders, gives hair a longer-lasting clean sensation, and contains photo-protective properties that counteract the damage of free radicals.

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